Directional strategy

Write a directional strategies report (4-6 pages) that examines the alignment of a health care organization’s current directional strategies with its strategic goals. Include improvement recommendations that address gaps between where the organization is and where it wants to go.

Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.

In your previous assessments, you examined how today’s health care organizations prepare themselves for the present and the future through strategic management. Specifically, you analyzed how a health care organization’s external and internal environments affect its operations. You also performed a TOWS analysis to help a health care organization identify strategic objectives to drive and improve all aspects of the company.

The next step is to consider the directional pathways health care organizations take to achieve their strategic objectives. Creating a strategic vision for a health care organization involves developing or revising the organization’s mission, vision, and value statements. Here is a summary of these three directional strategies:

A mission statement captures the organization’s distinctive purpose or reason for being.

A vision statement creates a mental picture of what leaders want the organization to achieve when accomplishing its purpose or mission.

Value statements clarify how the organization will conduct its activities to achieve its mission and vision. They frequently reflect common morality and emphasize respect, integrity, trust, caring, and the pursuit of excellence.

In a first-in-class health care organization, these three directional strategies align with the company’s overarching goals. Once strategic leaders are confident the mission, vision, and values are well formulated, understood, and communicated, they then focus on the activities that will make the most progress toward accomplishing the organization’s mission and move it toward realizing its vision. These activities are called strategic goals.

This assessment provides an opportunity for you to create a directional strategies report. In this report, you will analyze the alignment of your health care organization’s current directional strategies (mission, vision, and value statements) with its strategic goals. You will make recommendations for improvement if you identify gaps between where your health care organization is and where it wants to go.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.

Analyze the effectiveness of a health care organization’s directional strategies.

I

Telehealth organization

Miatta Teasley

Capella University

MHA-FPX5010 Strategic Health Care Planning

Professor Chad Moretz

December 1, ,2022

Introduction

Telehealth uses digital information and communication technology to provide healthcare remotely. Technologies include computers, tablets, and smartphones technology at home. A nurse or other medical professional may provide Telehealth in outlying areas out of a clinic or mobile van (Qian et al., 2021). Telehealth is a tool that doctors may use to supplement or improve care. Telehealth organizations utilize telecommunications and digital communication technology to provide medicinal care, worker and patient schooling, health evidence facilities, and self-care. Animate film conferencing, smartphone apps, “save and forward” electronic broadcast, and RPM are all used in Telehealth. Digital involvement and follow-up may enhance patient quality of life and treatment outcomes. Telehealth may reduce the risk of infection and enhance patient evaluation. Healthcare expenses could be immediately reduced by Telehealth (Qian et al., 2021). Cut back on patient travel and transportation expenses. A telemedicine consultation could replace a hospital visit or stay. Numerous procedures and programs might be economical. Technology may make it easier for more people to access healthcare. Telehealth could enhance coordination, efficiency, and home care.

Telemedicine PESTEL Analysis

PESTEL, which emphasizes the market’s Political, Economic, Social, Technological, Environmental, and Legal environment, would be used to assess the external setting of the telehealth organization. In contrast, Porter’s Five Pressures would be used to assess the market’s competitiveness (DeSilva & Vaidya, 2021). PESTEL is an acronym for the market’s Political, Economic, Social, Technological, Environmental, and Legal environment. industry dynamics like the negotiating power of buyers and distributors, the risk posed by new participants, and replacements are highlighted to gain a better understanding of competition.

a) Political factors

The growth of the telehealth industry has been significantly influenced by several political factors, including the creation of institutions dedicated to innovation, the advancement of technological capabilities, and the cultivation of human resource capacity (DeSilva & Vaidya, 2021). In 1990, the government initiated a strategy with a duration of five years to promote submicron innovation. One component of this strategy was the development of submicron research labs.

b) Economic factors

The only significant financial challenge in the telehealth industry is not caused by demand and supply imbalances. The below-average prices

Mission, Vision, and Values Analysis Questions

Mission

As you consider the alignment of your organization’s mission with its strategic goals, you are trying to determine whether its current mission statement is the best way to define the organization’s goals and operational direction “right now.” These three questions about mission will help you discover whether the organization’s mission is a
fit with its current strategic goals.

Why does your organization do what it does? Answering this question helps provide the big picture ideals and values your organization brings to its customers.

Whom do you serve? This question helps you determine how your organization influences or helps others.

What image do you want to project? The mission statement needs to represent the organization’s deeply held values,
and the image the organization wants to project to others. What value does your organization bring to the table that no other organization does? What is the organization’s culture? Is it fresh and innovative, or traditional and reliable? Does the organization’s brand boast a fun, irreverent quality, or more of a dignified gravitas? The best mission statements clearly answer these questions.

Vision

As you consider the alignment of your organization’s vision with its strategic goals, you are trying to determine whether the vision serves as the organization’s “north star.” Is it providing focus and long-term alignment? The best organizational vision statements answer these three questions:

Time horizon: By what specific date will your organization achieve its strategy and vision? Usually this is within three to five years.

Measurability: What are the few measurable goals for which achievement can be objectively assessed?
Remember: These goals should align with the strategies you developed as part of your draft strategic plan in Assessment 2.

Unique Approach: What is the succinct statement that reflects
how your organization will effectively deliver its services, meet the needs of its customers, and achieve its vision?

Value Statements

Company value statements are designed to look introspectively into the organization’s long-term aspirations. Consider these three questions as you consider potential revisions to your organization’s value statements:

What do perfect employees look like? Think about the values they hold. What is their preferred work style? Independent? Or team-based? What is their attitude toward customers?

Will employees adhere to these values in 25 years? Selecting susta

9

Telehealth Group TOWS Analysis

Miatta Teasley

Capella University

MHA-FPX5010 Strategic Health Care Planning

Professor Chad Moretz

December 1, ,2022

Telehealth Group TOWS Analysis

Part 1: TOWS Matrix and Analysis

TOWS Matrix

Threats	Opportunities
· Competition from other techno-based healthcare organizations in the area. · Low level growth and development programs for the human capital in in the organization leading inadequate exposure. · Lack of R & D programs in the organization resulting to low level of innovation. · Increasingly changing legal environment that may expose human resource to liabilities. · Copyright manipulation from competitors which may see the company lose its intellectual property rights.	· The company has the opportunity to embrace high level of technology that is exposed to attain its goals. · Take advantage of the changing legal environment that allow the organization to safeguard its intellectual property rights from copyright manipulation. · Invest the large capital that the organizations into high-tech medical equipment that will enhance provision of quality care. · Invest heavily in advertisement and promotion to enhance brand awareness in the area.
Weaknesses	Strength
· Lack of sufficient human resource in the organization to provide services to clients. · Poor hiring and recruitment information system which hinder the organization to access highly talented potential employees. · Lack of competent training and development program for the employees to enhance their skills and knowledge. · Poor marketing strategies that have left the organization unknown in the region hence reducing its market share.	· Large capital base that has enabled the organization to acquire state-of-the-art medical equipment. · Competent organizational leadership and management teams that have created conducive working and care environment. · Reduced medical errors and provision of quality care due to high level of employee training and use of high-tech equipment. · Implementation of technology based information communication system that enhance communication in the organization. · Sufficient healthcare professionals that are highly skilled and trained in the organization who enables the organization to provide quality care.

An

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