Research and economic opportunity that might be available within your health care setting that will provide ethical and cultural equitable improvements to the quality of care. Then, write a 2-4 page proposal for an initiative to take advantage of that opportunity, supported with economic data and analysis of the prospective benefits.
12/1/21, 7:13 PMAssessment 1 Instructions: Proposing a New Initiative – …
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Executive Brief: Proposal of New Economic Opportunity
Learner’s Full Name
School of Nursing and Health Sciences, Capella University
NURS-FPX6008: Economics and Decision Making in Health Care
Instructor’s Name
Month, Year
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Executive Brief: Proposal of New Economic Opportunity
The primary objective of Whilborne Medical Center (WMC) has always been to deliver
high-quality health care to the community. The medical center can take a step further in that
direction by setting up a new urgent care center (UCC) within its premises. A UCC is a health
care facility that provides immediate care, without a scheduled appointment, for injuries and
illnesses that are not life-threatening and do not require admission to the emergency department
(ED). The key characteristics of a UCC are reduced wait times, increased service hours, reduced
costs, and quick service (Chang et al., 2015).
WMC is located in an area that has around 3,000 locals whose urgent care needs may be
met by the UCC. Additionally, WMC, being located near Maxima Industrial Park, receives a lot
of cases of work-related injuries (e.g., minor burns, sprains, cuts, and abrasions) and other minor
illnesses (e.g., fever, headache, ear infection, abdominal pain, and respiratory illnesses) that
require immediate attention. Currently, such cases are handled by the medical center’s ED,
which leads to overcrowding and reduced efficiency. Once the UCC is set up, such cases can be
diverted to the UCC to ease the burden on the ED at the medical center.
Outcomes of Starting an Urgent Care Center
WMC has always strived to focus on the six areas of health care quality—timeliness,
safety, patient-centeredness, efficiency, equity, and effectiveness—stated by the Institute of
Medicine (IOM). Setting up a UCC will help the medical center achieve its vision of improving
community health and delivering superior health care, irrespective of patients’ cultural
background, age, gender, and socioeconomic status (Agency for Healthcare Research and
Quality, 2016).
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The new line of service will be convenient for patients with noncritical conditions that
require immediate attention. They will not have to wait for several hours as they do at the
medical center’s ED. They wil
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