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Deliverable 2 – Social Media Theory and Schema

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Assignment Content


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Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.

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We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:

· A good introduction including who your subject is and a good overview of them and their social media use

· Examples and discussion of schema/script theory in your subject

· Examples and discussion of cultivation theory in your subject

· Examples and discussion of agenda-setting theory in your subject

· Examples and discussion of social learning in your subject

· Examples and discussion of uses and gratifications theory in your subject

· Conclusions

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Psychological Theory and Social Media

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Psychological Theory and Social Media


With the introduction of social media platforms such as Facebook in 2004 and the subsequent Twitter, Instagram, and Pinterest, among others, social media has been the most significant upheaval to how people interact and engage with each, accommodating fundamental psychological theory. According to the authors, social and psychosocial concepts and ideas posit notable impacts on the underpinned influence of social media and individuals’ interaction and identity with aspects of groups (Kende et al., 2015). Noteworthy, social media accommodates fundamental articulation at intra-, interpersonal, social, societal, and cultural levels of interaction that require in-depth discussion on the related psychological and psychological theories for practical understanding of the impacts of social media use and underpinning impacts on interactions and relationships. Social media is a critical tool for cultural globalization influenced by cultural differences and a sophisticated connection between local and global cultures, operating with the social media technological possibilities. Therefore, social media offers users a myriad of psychological experiences, resonating with prior psychological theories and significant opportunities for new concepts, knowledge, and ideas; hence the discussion provides an in-depth articulation and debate on social media via the lenses of script theory, cultivation theory, agenda-setting theory, social learning theory and ratifications theory relating to my subject in my notable social media accounts.

Psychological Theories Script Theory

Script Theory accommodates the entire presentation of experience, knowledge, and concepts acquired in real-life situations on the media platform. Notably, the theory rests under the backdrop of patterns of human behavior and written script. For example, when one visits a library, the first experience that people keep quiet in the library is developing a schema template for keeping calm. Similarly, in my social media accounts such as Facebook, Twitter, Instagram, and Pinterest, among others, in positing a topic concerning cultural differences and position on health and political matters, there is a notable schema of cultural awareness and competency that guides my pos